The firm continued to burn cash as expenses in 2016-17 touched Rs 3.02 billion, a 26.2 per cent growth over the previous year. However, the good point is that losses were not proportionate to the growth in revenues, which means the company had to burn less extra cash to achieve additional growth.
According to the industry, the e-grocery segment is still at a nascent stage in India and players still have to rely on heavy discounting to rope in customers.
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