GSK enters Rs 50-crore 'specialist nutrition' market in UP

GlaxoSmithKline Consumer Healthcare entered the Rs 50-crore 'specialist nutrition' market in Uttar Pradesh with the launch of its protein supplement product 'Actibase'.

"Supporting about 10-15 per cent of the total Rs 500-crore market of the country, Uttar Pradesh seems to be the largest protein supplement consumer market according to our research," Pritendra Chawla, head, Strategic Innovations Group, told Business Standard.

The company has approached about 1,000 doctors and 2,000 chemists for product details in the state.

"About one-fourth of the supplement market comes from the prescriptions. Hence, we feel doctors and chemists are the most important link between us and the consumers," Chawla added.