Haier forays into Rajasthan

Haier India has recently launched colour television sets, digital video discs (DVDs) and home theatres, here. The firm is one of the world's largest home appliance brands.

Pranay Dhabhai, director, Haier India, said: "We have plans to set up manufacturing facilities in India, which could be leveraged as a sourcing base for South Asia, West Asia, and Africa. Setting up a state-of-the-art R&D facility, which would focus on the development of products made for the India market only, was also earmarked in the coming months."

The CTV range comprises 16 models, including two Plasma TV models as well as 42-inch and 46-inch sets. The DVD range includes three models and the home theatre two.

Dhabhai said a majority of the Haier products to be marketed in India would be manufactured locally through strategic partners leveraging Haier's global standards on design, quality control, and product aesthetics.

The Haier group, set up in 1984 in Qingdao, China, has emerged as one of the top multinationals, manufacturing a wide range of home appliances and consumer electronics products.