Hanmer bags Mudra mandate

Reliance Group firm Mudra Communications has assigned Mumbai-based public relations firm Hanmer & Partners to handle its media communications.

The Ahmedabad-based Mudra had shut down its public relations wing, Horizon, over a year back. In the last 12 months, the Ashok Kurien and Sunil Gautam -promoted Hanmer & Partners had secured public relation accounts of CNBC TV-18, Animax, Yes Bank and Multi Commodities Exchange.

Hanmer & Partners already has clients such as Nirma, Kinetic Motor Company, Gujarat Narmada Valley Fertiliser Company, OM Kotak Life, ING Vysya Insurance and JM Mutual Fund.

Sunil Gautam, managing director of Hanmer & Partners, said, "It would be exciting for working with Mudra, one of the majors in the Indian advertising industry and we will look forward to work with them for a long period."

The signing-in took place this month and the agreement would be valid for one year."

Gautam denied to comment on the monetary part of the deal. Hanmer, with presence in 13 cities, offers a bouquet of services including strategic counseling, corporate image management, brand support, financial public relations, events and promotions, crisis communications apart from media relations.

The company is also an affiliate of Manning, Selvage & Lee, US, which is one of the leading global public relation firms while domestically Hanmer has an alliance with advertising firm Saatchi & Saatchi, apart from its alliance with Publicis Ambience.