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Hatchbacks saw highest demand in Ahmedabad in 2014: Survey

Sports utility vehicles faced lowest market demand in the city

BS Reporter Ahmedabad
Last Updated : Dec 31 2014 | 9:33 PM IST
Thanks to affordable prices and lower running costs, 2014 saw hatchbacks turning out to be winners among car buyers in Ahmedabad, according to a recent survey by portal cardekho.com. On the other hand, the survey found that sports utility vehicles (SUVs) faced lowest market demand in the city.

Carried out by cardekho.com, the flagship company of GirnarSoft, the survey reported that hatchbacks in the below Rs 5 lakhs range remained the most popular type of vehicle traded in used car market owing to their affordable prices and lower running costs.

The survey was carried out by the company to analyze consumer preferences and influencing factors for purchase decision resulted in the most informative market trends from eight cities - Delhi, Mumbai, Pune, Bangalore, Chennai, Hyderabad, Kolkata and Ahmedabad.

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The survey also found that Ahmedabad saw highest demand for used cars in the budget of Rs 0-3 lakhs whereas the highest number of cars supplied are pegged at Rs 3.5 lakhs.

The detailed report for each city covers intricate information around popular car models; types of vehicles, average ask price and average offer price as well as unique characteristics of each market giving an exciting interpretation of consumer demands against the market supplies.

Among used cars, highest demand was found to be that for cars with mileage between 40,000 km and 50,000 km in Ahmedabad. However, supply was found to be low in this category. Moreover, cars in the age of 3 years had high demand while a higher inventory of 2 years of age was to be found in 2014 in the city.

The highest demand supply mismatch lay in the Rs 2-3 lakh budget category, with the supply lagging behind. Hyundai & Maruti stood out as the makes with a high demand & high supply. Honda & Tata were the only other makes with high supply while BMW & Maruti had high demand.

As per the survey, Innova, Scopio, Civic, 800 and Beat were plenty in the market but had low demand from buyers. Volkswagen, Ford, Mahindra, Skoda and Nissan were makes with low supply and low demand in the market.

What's more, the average asking price for a car was Rs 4.5 lakh while the average offer price for used cars in Ahmedabad was Rs 3.7 lakh, wherein about 80 per cent of used car demand was for cars.

Meanwhile, the cardekho.com survey also found that old models such as Lancer, Alto, Accent, Manza & Zen Estilo were still high in demand among car buyers in Ahmedabad.

Cardekho.com is a flagship product of Girnar Software Pvt. Ltd. founded in March 2008. Cardekho.com is today India's most popular and leading auto portal catering to the aspiring buyers, the proud owners, the auto enthusiasts and die-hard fans and dealers of cars across the country. The portal served a record 34 million unique visitors over the first four years of its existence.

Currently, the website is drawing close to 11 million visits per month with 7.5 million unique visitors per month. The company recently acquired another top automotive portal Gaadi.com to add to its used car portfolio.

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First Published: Dec 31 2014 | 8:59 PM IST

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