| The company plans to ramp up its distribution channel by increasing its channel partners to more than 3,000 by the end of this year, compared with 2,000 last year. |
| "After the launch of sub-Rs 15,000 and sub-Rs 10,000 PCs, the strengthening of the distribution channel to aid the company's growth in the rural market was a natural progression," said George Paul, executive vice-president, marketing, HCL Infosystems. |
| The company has already sold 30,000 PCs in rural areas and is hoping that the aggressive distribution strategy will further aid the adoption of computers in the segment. |
| HCL Infosystems is likely to increase its channel partners even further, depending on the response it will get in the first phase of its ambitious distribution strategy. |
| "We will continue to build our network by increasing the channel partners if we get good response," added Paul. |
| The company also does not ruled out acquisition of a distribution company. |
| The massive rural market would require the support of network with a strong foothold in the interiors of the country and the company is open to acquisitions if the proposition seems profitable. |
| The company has also launched a new campaign called Best Assured, aimed at creating greater awareness about information technology among these regions. |
| The company is also increasing its support staff to match the ramped up distribution chain but was unwilling to put a figure on the number of recruits. |
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