 "HCL to build experience lab for Manchester United")
The lab, to be housed within the iconic Old Trafford staudim will work on creating a unified fan experience for supporters, an HCL statement said. It will be the seventh such lab across the world for HCL.
"Our partnership with HCL is a first for Manchester United. With the introduction of the United Xperience lab at Old Trafford, we hope to demonstrate best practices within the industry to generate new ideas that leverage the latest technology available in the evolving digital landscape," said Manchester United's Group Managing Director, Richard Arnold. "It is a very exciting prospect and the possibilities of what we can achieve are endless. Through digital transformation we hope to change the way in which our fan experience and interact with Manchester United"
HCL Technologies said that the three year engagement with Manchester United could provide a blueprint for other global organisations to engage with their customers and users.
"With enterprises facing an explosion of digital content and experience interfaces there is a growing need for a partner who can orchestrate these value chains and harness them for business benefits. Our partnership will enable HCL to create and manage these digital assets at a scale which will make it a prototype for successful digital co-innovation in any industry/organization in the world," said Anant Gupta, President & CEO, HCL Technologies in the statement.