Helpchat, a chat-based personal assistant mobile application, has acquired Mumbai-based start-up Niffler for an undisclosed amount.
Niffler was built as a discovery platform for users to access deals and discounts from local brick-and-mortar stores and recently introduced chat-based interactions between consumers and local businesses. The acquisition is expected to firm Helpchat’s position in the chat-based personal assistant ecosystem in India, and help it launch its services in Pune and Mumbai faster as Niffler already has a presence in these markets.
The entire Niffler team will join Helpchat following the acquisition.
Niffler co-founder Edul Patel,said, “We look forward to combining our brand synergies and expertise with theirs and setting new benchmarks in the way consumer-get their daily task done in India.”
Ankur Singla, CEO and Founder, Helpchat said, “We are geared for aggressive pan-India growth in the coming few months. The acquisition of Niffler is one of the first major steps in this direction. Niffler team has expertise on community-driven experiences and retailer supported commerce. They share our vision of enabling consumers to get more done through chat-based personal assistance. Acquisition will also help Helpchat accelerate the growth of its personal assistant engine across the areas of offline commerce and local deals based on user's intent.”
Niffler was built as a discovery platform for users to access deals and discounts from local brick-and-mortar stores and recently introduced chat-based interactions between consumers and local businesses. The acquisition is expected to firm Helpchat’s position in the chat-based personal assistant ecosystem in India, and help it launch its services in Pune and Mumbai faster as Niffler already has a presence in these markets.
The entire Niffler team will join Helpchat following the acquisition.
Also Read
Co-founded by Edul Patel, Prince Arora and Viraj Shah, Niffler was launched in July 2014 with the objective of providing a location-based contextual offers and deals discovery platform for the Indian consumers. It had raised funding worth $1 million in March 2015 from SAIF partners.
Niffler co-founder Edul Patel,said, “We look forward to combining our brand synergies and expertise with theirs and setting new benchmarks in the way consumer-get their daily task done in India.”
Ankur Singla, CEO and Founder, Helpchat said, “We are geared for aggressive pan-India growth in the coming few months. The acquisition of Niffler is one of the first major steps in this direction. Niffler team has expertise on community-driven experiences and retailer supported commerce. They share our vision of enabling consumers to get more done through chat-based personal assistance. Acquisition will also help Helpchat accelerate the growth of its personal assistant engine across the areas of offline commerce and local deals based on user's intent.”