"We are anticipating a turnover of Rs 100 crore from our utensil cleaning segment in 2008 against the sales of Rs 75 crore in 2007," Henkel India, Category Manager (Laundry and Home Care), Debashis Das told reporters here today.
The company's strength in the utensil cleaner segment could be gauged from the fact that sales have grown 500 per cent in this segment to Rs 75 crore in 2007 from Rs 12.5 crore in 2003.
The company is quite hopeful that the newly launched 'Pril Multi Degreaser'