Against the backdrop of eight successful product launches in 2006-7, Hero Honda Motors (HHML) has registered a 11.2% increase in sales as against the previous fiscal year.The company clocked sales of 277, 915 two-wheelers in the month of March 2007, thus ending the financial year 2006-07 with a cumulative tally of 33,36,756 units.The financial year 2006-07 witnessed the company report impressive growth and record sales, consolidate its market leadership, and bring about a series of industry defining initiatives, stated a press release issued by Hero Honda.Anil Dua, vice president Marketing & Sales, HHML said:"Our well thought-out multi-pronged strategy helped us carry on the strong growth momentum during the financial year 2006-07. The strategy has been to bring out products to meet customer requirements across segments, provide value-added services, support the new products with extensive 360 degrees communication, and leverage longstanding Hero Honda brand properties for brand building. We are sure of carrying forward this momentum in the coming financial year too."HHML launched eight new products (including variants) during 2006-07. This included CBZ X-treme, New Karizma, Glamour FI, Glamour with alloy wheels, CD Deluxe, CD Dawn, Passion Plus Limited Edition and the New Achiever. "While highly popular brands such as Splendor and Passion Plus continue to bring in the large volumes and keep consolidating the company's stronghold on the deluxe segment, the newly-launched CD Deluxe has been clocking impressive numbers to build HHML's presence in the entry segment," stated a company release.The other big launch, CBZ X-treme has shaken up the premium segment, and has been clocking an impressive 15,000 to 20,000 units per month. CBZ X-treme has already crossed the 50,000 mark in a very short time since its launch late last year.It is the success of these new products launched during this financial year, as also the aggressive marketing campaigns, which have helped HHML register better-than-industry growth continuously in the last few months.
