 "Hero MotoCorp rides into Turkey")
In keeping with its stated objective of reaching 50 global markets by 2020, Hero MotoCorp Ltd (HMCL), the world’s largest two-wheeler manufacturer, today launched its operations in Turkey.
The Delhi-based Hero MotoCorp announced a partnership with Asya Makina (Asya Dis ticaret ve makina san ltd sti) of Turkey to launch its two-wheelers there. Under the alliance, Asya Makina – a subsidiary of the reputed Soysal Group - has been appointed as the distributor of Hero MotoCorp range of two-wheelers in Turkey.
Hero two-wheelers will be distributed through a network of close to 50 outlets spread across the country, with several more new outlets to be added in the next one year. Pawan Munjal, Managing Director and Chief Executive Officer, Hero MotoCorp, inaugurated the Hero–Asya dealership at Camlica in Istanbul today. Munjal also launched the 125cc motorcycle - ‘Glamour’, the 150cc bike Thriller and the 100cc scooter Pleasure.
Munjal said, “We are aware that Turkey has a strong bikes market where customers value quality products, and our vision is to provide convenient, fuel-efficient mobility to every two-wheeler customer across Turkey. It also gives me immense pleasure to announce the choice of Soysal Group as our partner in this market. I am sure with their rich experience in this region and knowledge of the local customer, we will be able to achieve our immediate short-term goal of 5% market share in Turkey. Going forward, we will also be bringing more bikes from our wide-ranging portfolio." The company is targeting to be present in 50 global markets by the year 2020, with over a million unit sales coming from overseas.