 "HMSI plans to sell one lakh units in Odisha")
"We have set a target to sell one lakh units in this fiscal which we intend to achieve with the launch of new Dream Neo," said Vivek Taluja, Regional Sales Head-East Region, HMSI.
HMSI, which aims to grab a market share of 30 per cent in the current fiscal, has sold about 65,000 units in the last financial year. Sales of scooters account for 50 per cent of the company sales in Odisha.
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Taluja was recently in the city to unveil the company's second dream series mass motor cycle -110 cc Dream Neo.
HMSI has also plans to ramp up its sales and service network to deepen its presence in the state.
"For ensuring better sales and service to the customers, we are planning to increase the network from 57 to 77 in this financial year," he added.
Available in three variants and six dual tone colours, Dream Neo is positioned at a starting price of Rs 44,465 (ex-show room Bhubaneswar).
The new bike has star features in the limited budget and promises a mileage of 74 km per litre, the official added.
HMSI in May this year, inaugurated its third production plant with 12 lakh unit production capacity at Narsapuram in Kolar district, Karantaka. Other two production facilities of the two wheeler maker are located at Manesar in Haryana and Tapukara in Rajasthan.
"We are hopeful to increase the production capacity of the third plant to 18 lakh units by the end of this fiscal," said Tomoaki Nagayama, Deputy Director East, HMSI.
In the country, HMSI targets to sell 39.3 lakh units in 2013-14.