Honda today conducted the world premiere of a prototype of Honda BRIO, the new compact car developed for Asian markets and scheduled to be introduced in Thailand and India in 2011, at the Thailand International Motor Expo.
Being developed as a commuter vehicle which is easy-to-use even in urban areas, the hatchback will be priced below Rs 5 lakh in India.
"Honda BRIO will cater to the increasing demand for compact cars in newly emerging nations. Honda will develop unique versions of the mass production model for India and Thailand to reflect different customer needs in those markets. Moreover, with this vehicle, Honda will leverage the resources Honda has cultivated through its motorcycle business and utilise local sourcing of parts and materials such as sheet steel," the company said in a statement.
The Indian model is scheduled to be introduced in 2011. “Honda would like to expand the joy of mobility to more customers in India, Thailand and other Asian countries through the introduction of a new small vehicle with compact and highly efficient packaging by utilising our own experiences cultivated by our motorcycle business here in Asia,” said Takanobu Ito, president and CEO of Honda Motor.