Google and Microsoft love this start-up for easing office travel time

Besides automation, the start-up provides a safety mechanism to address women's safety

Radhika Jain was provided a daily pick up and drop off service by her employer. That sounds convenient on the face of it. But there are several inefficiencies in the system which make the service worthless.
 

First, she had to wait outside her home till the cab arrived, braving the rains, heat and terrible weather of Mumbai. Then at the end of a tiring day, she had to haggle with the admin in the office to figure out if there’s a cab for her. And finally, she was forced to settle for a drop-off somewhere close to her home. So, she gave up on the service, preferring to be at the mercy of the pesky public transport system. This, even though her employer spends a significant chunk of money in providing the transportation service.
 

There are thousands like Jain. Deepesh Agarwal launched MoveInSync to solve this problem.
 

The start-up works by automating end-to-end transportation for enterprises. 
 

“Besides automating the entire business process, MoveInSync’s transport management system puts in place strong systems for employee safety and security,” says Agarwal.
 

While investments in the automation of employee transport systems is usually seen by enterprises as a luxury, MoveInSync wants to change that perception.
 

According to the firm, its technology helps companies save one-fifth on their total transportation cost, which is the third biggest cost for an employer. For many firms, the cost is unavoidable since Indian laws demand transportation services for employees who work after 8 pm.
 

Headquartered in Bengaluru, it has marquee clients like Google, Microsoft, HSBC, Adobe, Oracle and Wipro across 11 cities. 
 

Last month, MoveInSync raised an undisclosed amount of venture debt investment from InnoVen Capital India, an arm of Temasek Holdings. The firm will use this funding to meet its working capital requirements and to onboard more users.

This is an excerpt from Tech in Asia. You can read the full article here.