 "IBM most preferred employer amongst IT students")
First Naukri.com, a portal for campus hiring spotted these trends and launched an 'Employer Preference Survey' for the year 2013. This is an annual survey that the portal started two years ago. The opinions in the survey are to recognise the strength of the employer.
The survey interviewed students across fields like B. E/ B.Tech in IT, Mechanical, Civil, Electrical, BBA, BCA, B.Sc, non-IT engineers, finance and computer science graduates & postgraduates.
Deepali Singh, Business Head, Firstnaukri.com says, "Infosys, TCS and IBM still remain the big giants in campus placements for IT students. It is interesting to note that the students are keener for a good job profile rather than a fat salary package. This can be good news for recruiters amid a slowdown”.
She further says that, "When we look at Non-IT engineers for courses like civil, mechanical, production, electrical etc. DRDO and L&T are the most preferred brands followed by Tata Motors and Tata Steel. While Maruti Udyog has been able to improve its position in placements, NTPC & IOCL have gone down in the wish list of students from last year. If this trend continues, public sector undertakings might be soon losing out on campus talent."
Among MBA, MCA and M.E post graduates, Coco-Cola and Bharti Airtel have emerged as the most promising employers followed by Pepsi and Samsung. Whereas, among the finance graduates and post graduates, banking recruiters such as HDFC bank and ICICI bank are preferred followed by banks like Standard Chartered and Citi Bank.
So, what do jobseekers look at while selecting an employer? According to the survey, 31% respondents look forward to seniors (alumni) for advice, and 27% of them seek advice from parents. These are the biggest influence to select a particular company during placements.