Idea launches Zeal smartphone in Andhra market

Telecom player Idea Cellular on Tuesday launched Zeal, a feature rich, dual-SIM 3G smartphone in the Andhra Pradesh market. The smartphone features a 3.5-inch touch screen. Priced at Rs 5,390, the smartphone is aimed at customers in the semi-urban and rural markets who are looking at upgrading their 2G phones to 3G.

Idea has been focused on proliferating 3G in India by developing entire ecosystem comprising network coverage, customer service, applications and devices, a release stated.