Inalsa targets Rs 100 cr turnover

Inalsa Home Appliances, acquired last year by Tuareg Marketing, the wholly-owned subsidiary of Spain-based Taurus Group, is targeting a turnover of Rs 100 crore next fiscal.

The company had clocked a turnover of Rs 18 crore in 2004-05 and is projected to end this financial year with revenues worth Rs 45 crore.

Inalsa has been strengthening its product range and has introduced a whole range of new products this year including hair dryers, vacuum-cleaners, citrus juicers, geysers and cooker hoods. The company now has 23 product categories with over 120 products.

It is also considering bringing in new products such as electric razors, epillators, hair brushes and electric tooth brushes.

It may also introduce other kitchen and home appliance brands owned by Taurus Group such as Mallory, Taurus and Monix.

The growth drivers for Inalsa would be microwave ovens, where it is targeting a five per cent market share by the end of 2006, cooker hoods and mixer grinders, said Jitendra Chauhan, general manager, Tuareg Marketing.

Plans are afoot to launch an entire new range of microwave ovens and new models of cooker hoods and mixer grinders within the next 3-5 months.

Inalsa expects its corporate sales to constitute 25 per cent of its revenue next fiscal. Its products have become the favourite freebie for companies to offer, Chauhan said. As much as 4-5 per cent of the company's revenue this year has been accounted for by corporate sales.

Inalsa currently has 125 distributors and plans to increase the number to 200 by March 2006. The company is also considering opening exclusive outlets.

It will appoint 25 new distributors and more than 800 retailers in the southern and western regions where its presence is not that significant.

Inalsa is studying markets like Indonesia, Malaysia and Thailand for exporting its products and other Taurus brands.

The company was started as a consumer durables division of Usha Shriram-owned Inalsa Ltd. In 1996, the unit was hived off as Inalsa Appliances Ltd. It was acquired by the Turner Morrison Group in 1998 and was bought by the Rs 2,000 crore Taurus Group in October 2004.

Taurus has invested Rs 20 crore so far in setting up tooling centres for Inalsa, settling its debt, providing credit and working capital to the company.