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Increasing The Brand-Width

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BUSINESS STANDARD
Last Updated : Jan 28 2013 | 2:05 AM IST

Numero Uno began life as a jeans maker but is transforming itself into a lifestyle brand

If you fall in that majority which associates the brand name Numero Uno mainly with jeans, you might soon need to revise your opinion.

Visit any of the 500 dealer outlets stocking the brand, or the five exclusive stores (soon to triple in number), and you

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First Published: Jul 05 2003 | 12:00 AM IST

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