Two-wheeler maker India Yamaha Motor today said its sales jumped by 44.40 per cent in October at 26,879 units, on positive consumer confidence and recent launches.
The company had sold 18,614 units in the same month last year, India Yamaha Motors said in a statement.
It attributed the growth to the success of its various launches, besides the return of consumer confidence.
"FZ16, Fazer and R15, have received overwhelming consumer response ever since their launch and the same is the case with the new limited editions of FZS, FZ16 and Fazer," India Yamaha Motor Chief Executive Officer and Managing Director Yukimine Tsuji said.
He said the company's special offers during the festive season also contributed to the rise in sales.
Besides trying to increase sales, the company is also focusing on its recently introduced 'Yes! Yamaha' campaign to project its brand image.
As part of this, it has introduced the concept of Yamaha Bike Station which functions as showroom-cum-facility provider and also sells parts, the company added.