IndiaFirst Life Insurance, a joint venture between public sector banks, Bank of Baroda and Andhra Bank, and the UK’s Legal & General, today announced it has been awarded quality certificate for its business processes.
"IndiaFirst Life Insurance is the first life insurance company in the country to receive the ISO 9001:2008 certification within 7 months of operations," the insurance company said in a statement.
“The ISO certification is our first step towards ensuring that all our systems and processes are developed keeping our ‘Customers’ in mind...We plan to work towards reducing wastage, improving customer delight, and enhancing employee confidence, thereby, adding to our overall brand equity”, IndiaFirst Life Insurance Managing Director & CEO P Nandagopal said.
The life insurer has a distribution network of over 4,500 branches of Bank of Baroda and Andhra Bank together.
IndiaFirst Life Insurance, the 23rd player in the Indian life insurance sector, first started its operations in select Indian cities in Mid November 2009 and was launched nationwide launch in mid-March this year.
The company said it had attracted over 70,000 policyholders by the end of March 2010.