Indian Hotels is planning to launch its smart basics hotel, Ginger, in Mysore during the city's peak tourist season of Dassera. Addressing a press conference here today, Uday Narain, chief operating officer of Roots Corporation, a subsidiary of Indian Hotels, said since the hotel sector is booming and domestic travel on an upswing, the company felt it should not limit itself to only one property but go in for exploring the option of multiple hotels.The company, on March 21, rolled out its first Ginger Hotel in Haridwar, and has plans to open hotels under the brand in Bhubaneshwar, Pune, Mysore, Thiruvananthapuram, Durgapur and Goa by the end of the year."Work will also commence on hotels in Agartala, Tirupur, Pondicherry and Nashik within the next couple of months. These locations have been identified after detailed studies across various parameters such as potential of the market, clusters of clientele and peak periods," Uday Narain said. Indian Hotels launched its first "smart basics" hotel indiOne in Whitefield, Bangalore in June 2004. Having completed the test marketing of the concept and subsequent fine-tuning of facilities and services, the smart basics concept is now ready to roll out across India.Intensive research was conducted at the first prototype (IndiOne) hotel in Bangalore. Based on guest feedback and operational learnings, several features have been changed and upgraded. According to Uday Narain, the hotels will now be launched with a new name - Ginger Hotels - that implies something fresh, simple, warm yet stylish.The rooms are priced between Rs 900 for a single room and Rs 1,175 for a double room in Ginger Hotels.
