Industry veterans from InMobi and TFS bet big on fashion commerce, invest in Wooplr

Wooplr seeks to tap investors' expertise to ramp up its user base from 2 mn women currently to 100 mn by 2020

Fashion community and fashion discovery-commerce app, Wooplr has raised money from co-founders of InMobi, Naveen Tewari, Abhay Singhal and Amit Gupta, along with Piyush Shah, Chief Product Officer at InMobi, and Raghunandan G, co-founder, TaxiforSure.

Ex-Puma India CEO Rajiv Mehta also invested in Wooplr and will join Wooplr as Advisors to the Board.

Naveen & his team's experience in building scalable products like Miip, the InMobi discovery platform, can be leveraged by Wooplr to scale up its product and bring to life its vision of reaching 100 million women in India by 2020 (currently the platform is used by two million women), said the company in a release.

Raghunandan, co-founder of TFS will help the company to scale their fashion commerce efforts nationally while maintaining unit economics around orders.

Rajiv, ex-Managing Director-South Asia for Puma, is today the CEO of Arvind Sports Lifestyle Ltd & Arvind Fashion Brands Ltd.

Rajiv will bring to Wooplr his strategic vision and global insights and help Wooplr to further strengthen their positioning within the fashion industry.

Arjun Zacharia, CEO, Wooplr said, "The company already has two million women on the platform, and does 20,000 transactions a month, with and average bill size of Rs 1,200. This is almost twice that of horizontal e-commerce players. Together as a team, we will continue our growth trajectory and hit $100 million GMV by 2018."

Naveen Tewari, Founder & CEO, InMobi said, "I believe Wooplr is a unique product in the Indian market that has solved the fashion discovery problem for consumers & brands. This makes me confident that Wooplr has the capability to change the current paradigm in online commerce."

Wooplr is a fashion community & social commerce platform, co-founded by four individuals.

Wooplr has gone on to become the Winner of the Google AppExpo 2014 and featured as Editors choice by Apple App Store and Google Play Store.

Having received $5 million in Series-A funding from Helion Ventures, the app is a one-stop destination for the style-savvy fashionista.