 "Instagram user base doubles in India")
According to a recent study, most Indians who are on Instagram are mostly young, first-time mobile users with high spending power, the company said in a statement today.
The photo-sharing website said its monthly actives in India have more than doubled over the past year as of September 2015. As it continues to build momentum, it has grown to more than 400 million users this year. Among the last 100 million to join Instagram, more than half live in Asia and Europe.
The study “Indians on Instagram” conducted by Nielsen found 80 per cent users were first-time mobile users who used their phones to take pictures to post on social media. Most active users were in the 18-24 age group, while 50 per cent were avid travellers who had taken four vacations the past year. Also, the study found, they follow brands to keep in touch with the latest products, learn of deals and shop for products online.
Kirthiga Reddy, managing director, Facebook India said: “Instagram is the creative canvas for a young, passionate and mobile-first Indian community. People come to Instagram for visual inspiration and we are thrilled to offer solutions that create value for the Indian community and drive impactful business results for businesses of all sizes. The social network owns the photo-sharing website.
This September, Instagram opened its platform to businesses of all sizes around the world and rolled out its suite of advertising solutions. Instagram's enhanced ad formats, targeting and buying options help advertisers drive the results they care about — from raising awareness to driving action, the release said. In India, advertisers on Instagram include P&G, Nestle, Paper Boat, Grofers, TrulyMadly Matchmakers, Sportskeeda and more.