IP Row: Bajaj cautions against infringmentBS Reporter / Mumbai September 3, 2007S Sridhar, CEO (2-Wheelers), Bajaj Auto today said the company accords the highest importance to its intellectual property (IP) portfolio, and "will defend the same. Bajaj cautions against any attempt to infringe."An official release, signed by Sridhar, seems to be a reponse to a statement by TVS Motor Company that it is planning to sue Bajaj Auto for Rs 250 crore for damages if the latter does not withdraw its malicious allegations that the company infringed upon its IP rights.The technology in question - digital twin spark - ignition (DTS-i). Bajaj Auto had, on Saturday, said it is planning to sue TVS Motor for infringment of its IP rights."Bajaj believes that the use of twin spark technology, christened Bajaj DTS-i (Digital Twin Spark