Vijay Mallya, whose team Royal Challengers will take on Shah Rukh Khan's Kolkata Knight Riders in the inaugural match in Bangalore, has already got busy counting the cash.
Vijay Mallya, whose team Royal Challengers will take on Shah Rukh Khan's Kolkata Knight Riders in the inaugural match in Bangalore, has already got busy counting the cash.
He has sold all the 41,000-plus tickets for the match and, according to industry estimates, has made over Rs 2 crore in the bargain.
Insiders say that Mallya will be able to rake in over Rs 12-14 crore from ticket sales of the seven matches his team plays in Bangalore. He has also roped in two co- sponsors for his team, Reebok and Louis Phillipie, for Rs 12-14 crore.
All told, the eight teams are expected to make over Rs 250 crore on ticket sales and co-sponsor deals. This is much higher than what the team owners had initially thought they would make. Shah Rukh