The newfound popularity of Swapnil Asnodkar, Ravinder Jadeja and Manpreet Gony, and those of Pathan and Ojha, is unlikely to earn them much endorsement money any time soon. At best, given IPL's city-centric loyalty, they may bag deals for local or regional brands in the short-term.
"While the young players may have found favour with the masses, I believe that one needs to play for the nation before one can actually attract national level endorsements," says Shailendra Singh, joint managing director with Percept Holdings, a big name in celebrity and talent management.
Doing well for the national team indeed matters much more. The two Sharmas