ITC enters into toffee segment

The foods division of ITC Limited has made its foray into the toffee segment in the confectionery market by launching its Candyman Cofitino today in Coimbatore, according to a press release.

Sanjay Srinivas, branch manager, ITC Ltd (Foods division), said that the chocolate, priced at 50 paise, was available in coffee flavour and would be soon available in other flavours also.

"Unlike other brands that use instant coffee extract, Cofitino contains fresh extracts of Robusta beans with a touch of Italian flavour of Tiramisu coffee," he added.

ITC plans to expand the confectionery category with new flavour variants under Mint - O and Candyman. Also, new product line would be introduced to enhance the product portfolio, added the release.