| The firm has signed a deal with DAV Ayuvedic College, Jalandhar, for developing and promoting each other's products in the Indian and European markets. Director J S Sandha said stevia had proved useful to farmers in diversifying from wheat and rice. |
| While explaining the medicinal properties of stevia, Sandha said apart from being a zero-calorie sweetener, stevia improved the secretion of insulin, controlled weight increases, reduced tooth decay, and lowered high blood pressure. |
| He said the company was promoting the cultivation of medicinal and aromatic plants through Jagriti-e-Sewa, an NGO in Punjab. |
| "Our company and Jagriti link the consumer to the product more strongly. Besides, market links are being provided to the farmers, not only in India but also across the world," he said. |
| Sandha said the product would be available from next month. The new product would resemble a pen and one drop of stevia would sweeten a cup of tea, he added. |
| DAV Ayurvedic College Principal R K Sharma said his college, in collaboration with the company, would soon launch other stevia-based products like Chavanprash and squash. |
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