Online advertising company Jivox has entered into an exclusive partnership with HT Media, through which it would be able to post video ads on the print media entity's online properties.
With this agreement, the inventory on HT Media's online properties will only be available with Jivox video and network. HT Media owns and operates many online properties, including HindustanTimes.Com, LiveMint.Com and DesiMartini.Com.
"This is a great opportunity for our customers to have a combined print and online packaged solution for the widest reach and most engaging campaign possible.This will enable our advertisers in the Hindustan Times newspaper to rapidly deploy a video advertisement on our online properties using the powerful capabilities of the Jivox platform," said an official spokesperson of Hindustan Times.
"Over the past year, many customers have begun to allocate a significant portion of their advertising budget towards online video," said Naren Nachiappan, Managing Director, India, Jivox.