With the global meltdown hitting the cement industry hard, JK Lakshmi Cements has found an innovative way to encourage business. The company has announced its new relationship-building programme called JK Lakshmi CHAMPS that will not only benefit its dealers, but also their families.
“The primary objective is to hold on to the creamy dealers, those who make the most significant contribution,” said Aseem Saxena, senior manager- branding, JK Lakshmi Cements. In the first phase, the programme will be extended to around 700 dealers.