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Juicing up the market

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Jai Arjun Singh New Delhi
Last Updated : Jan 28 2013 | 2:26 AM IST
 What can a little-known berry, found in the icy heights of the Himalayas, do for the fruit juice market in India? Plenty, if the plans of Ladakh Foods Ltd. are translated into liquid reality.

 Ladakh Foods is building a portfolio of products from fruit juices to jams and sauces, based on the little-known seabuckthorn berry, which grows in the Ladakh region.

 That may seem like a risky gamble. But Ladakh Foods doesn

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First Published: Oct 18 2003 | 12:00 AM IST

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