JWT India is to enter into a partnership alliance with ADK of Japan (formerly Asatsu-DK), subject to regulatory approvals, to focus on Japanese business opportunities in India. The new venture will focus on common areas of interest, including marketing communications, content and business communications, to support the fast emerging Japanese investments in India, JWT India said in a statement. "The partnership with ADK will augment the already considerable strengths of JWT India, focusing our capabilities to address the specific needs of Japanese enterprise in India. Japan has long had large and varied interests in the country and it is part of JWT's forward-looking strategy to build the competencies required to address the particular 360-degrees communications needs of Japanese brands," JWT India CEO Colvyn Harris said.
