Lenovo has achieved tremendous boost and brand awareness in India through innovative marketing strategies, Deepak Advani, senior VP and chief marketing officer, said."I am very pleased to say that the marketing campaign that we have run in India has been very successful," Advani said.The marketing team of the company had placed Lenovo monitors in Kaun Banega Crorepati (KBC), a highly popular TV show.Advani also noted that appointing Bollywood stars Saif Ali Khan and his sister, Soha Ali Khan, has paid rich dividends for Lenovo in India."As a result, we have seen enormous acceptance of Lenovo products in India. Last quarter we grew 75% in a very competitive market."
