The company is targeting a revenue target of Rs 10 crore in the next four months of the current fiscal. The group plans to market the new products through direct marketing under the name of Kedia Stride.
The group already firmed up plans to recruit over 10,000 distributors across Kolkata, Mumbai, New Delhi and Hyderabad for this multi-level marketing(MLM) initiative.
Addressing a press conference on this occasion, Ruchi Kedia and Rohit Kedia, the executive directors of Kedia Fan group, said that the group was aiming at a Rs 100 crore turnover by the year 2006 through the new venture.
