KeepTrax raises $1 mn seed funding led by Naya Ventures

KeepTrax Inc, an 'Internet of Me' mobile technology company with offices in Hyderabad and Texas, has raised $1-million (approximately Rs 6.2 crore) seed funding led by Naya Ventures, a $50-million fund floated by city-based serial entrepreneur Dayakar Puskoor.

The fund invests in early-stage cloud, mobile and big data companies.

KeepTrax's patent-pending technology platform leverages GPS and other mobile device sensors to convert people's physical location visits into highly-curated 'event pins' that digitally capture and organise details such as location name, address, dates, times, durations, photos, calendar and other context.

"Whether navigating busy routines near home, or discovering new places far away, people have a practical and emotional connection with the places they visit. With KeepTrax, we have developed a powerful way to help people privately and automatically capture the details of their places without the need for manual check-ins," Kedar Benegal, founder and chief executive of KeepTrax, said in a release on Wednesday. In addition to the platform, KeepTrax has released 'showcase' apps for iPhone and Android to demonstrate the capabilities of the technology.