The agreement would entail Kent's RO brand of water purifiers would be available at all Next and Croma outlets across the country, Kent Mineral RO said in a statement.
"This relation between the two brands and Kent will create goodwill for the brand and make Kent products available at all nooks and corners across the country," Kent Mineral RO Chairman Mahesh Gupta said.
The agreement is intended to tap the growing market for water purifiers in the country, the company added.