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Khadim takes Egaro to districts

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BS Reporter Kolkata
Last Updated : Feb 05 2013 | 1:51 AM IST
Kolkata-based Rs 150 crore Khadim India Limited, is bullish on growing its retail business - Egaro - in Howrah, Asansol and other areas in West Bengal where organised retail is not prevalent.
 
According to Joydeep Basu Roy, deputy general manager - marketing, of Khadim India Limited, "At Howrah, there is no organised retail giant except Big Bazaar. However, Big Bazaar is a value chain while Egaro caters to the lifestyle segment."
 
Egaro at Howrah, however, plans to expand its store in order to give it more visibility and take on competition.
 
At present, the Howrah store is only 17,000 sq ft.
 
In the next six months it would be a full-fledged 26,000 sq ft store.
 
"The Howrah store was inaugurated on June 1 and since then we have noticed 7,000 footfall per day. Sales, too, have been up to our expectation," Basu informed.
 
Egaro's next stop would be Asansol where it would inaugurate its store within this fiscal.
 
"At Asansol, again, there is no big retail giant, except for Bazaar Kolkata. So we see good business," Basu added.
 
Khadims is investing Rs 50 crore in phases over the next two years to set up close to three departmental stores this financial year.
 
Each store would require an investment of Rs 12 crore.
 
Egaro launched its Puja collection today, which it claimed reflected the latest trends and colours.

 
 

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