Scooter maker Kinetic Motor Company (KMC) has entered into a marketing tie-up with telecom service provider, Tata Teleservices offering a series of joint promotions.Under the tie-up, customers of Kinetic scooters will be offered specially created packages from Tata Indicom, a step which is aimed at attracting young executives and students.Describing the partnership as a win-win situation for both partners, KMC joint managing director Sulajja Firodia said the symbiotic products from the two strong brands would ultimately benefit the customers."Such a marketing strategy can aid in effectively garnering mileage from retail establishments of both parties invloved," Tata Teleservices president (marketing) Harish Bhat said.Customers purchasing Kinetic's 'Nova' 135 scooter will be offered a free Tata Indicom post paid mobile and a walky valued at Rs 3000 in addition to free one year local calling between the two and a special rate of 30 paise for all calls between the walky and the mobile, a press statement by KMC said.Buyers of Kinetic 'Zing' and 'Zoom' will get a free Tata Indicom true paid mobile worth Rs 2000. The offer is avaialable acorss the country, it added.
