Bangalore-based United Breweries Limited (UB)'s super-premium beer brand Kingfisher Ultra is expected to take a pan-India stride in the next six months.
“Kingfisher Ultra, which was first launched in 2009, took three years to enter the Hyderabad market. In the beer industry, it takes time to cover a geography as it involves a long process to obtain clearances and licences,” said Gurpreet Singh, general manager (marketing).
Launching the new brand here on Tuesday, Singh said that the company would cover places including Punjab, Haryana and Assam in the next six months.
“In 2011-12, the state saw a 20 per cent growth with the consumption reaching 35 million cases, as against 30 million cases in 2010-11. On the contrary, growth in the beer industry as a whole slipped to three-four per cent from last year’s double-digit growth,” he said.