Kings XI Punjab, the Mohali franchisee said today that it has signed a NVD Solar as title partner for the next three years. The team has also partnered with Lux Cozi, ACC, Arise Inverters and Batteries, Raindrops Basmati, USL, Kingfisher, Pavilion Sport, Noida University, Mountain Dew, 92.7 BIG FM, Meshi Creations Pvt Ltd, Kabirz, and TK Sports
Arvinder Singh, COO, Kings XI Punjab, said, “We are entering IPL 2013 with confidence and are looking forward to a great cricketing season. The team constitutes of a balanced blend of players and is all geared up to deliver.”
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On the sponsors, he said, “We are very fortunate to have some of the best brands on board with us as our partners. NVD Solar, one of the leading and prestigious manufacturers of “Renewable Energy Products” (Solar) has joined hands with us as the Title Sponsor of the team for the next 3 years. It is our privilege to have them on board and we are sure this association will strengthen with each passing year. In addition to this, we continue to have other reputed brands as our partners. All the partners on board are dynamic, passionate, vibrant and innovative – qualities that the team also relates with. We and our partners have similar synergies and hope this association goes a long way.”
Kings XI Punjab is also introducing a Loyalty program to further strengthen the bond with supporters. Other initiatives like launching a mobile application, a live in-app FanWall and an initiative with the Punjab Police to support women empowerment have also been instituted to engage with the fans and contribute to the society, it said.