Kirti unveils two new collections in Andhra

Kirti Ornaments Private Limited, part of the Dimexon Group, today launched two new collections "� 'Rangoli and Nityah' "� in Andhra Pradesh.

Dimexon Group is India's premiere Diamond Trading Company (DTC) sight holder, and is a leading player in the branded diamond jewellery business.

Addressing a press conference, Shaunak Shastree, business development manager, Kirti Ornaments Private Limited, said, "The $200-million export house plans to concentrate on the domestic market and is therefore launching the two new collections in the Andhra Pradesh market."

Speaking about the new collections, he said that 'Rangoli' with a five-diamond setting abides by the traditional pattern of the southern five-stone ornaments while 'Nityah' is a timeless collection.

The 'Nityah' collection price ranges between Rs 5,000 and Rs 20 lakh, and the price of the other three collections range between Rs 10,000 and Rs 2 lakh. Kirti distributes its jewellery to 200 retailers across the country.

Some of the international names like Gucci, Tiffany and Damiani also buy jewellery from the company.

"The other collections of the company Mehendi is popular in the northern and western parts of the country while Kumkum is popular in the eastern part," Shastree said.