 "Knowlarity acquires customer engagement platform Smartwards")
Knowlarity Communications, Asia’s leading cloud telephony company, announced the acquisition of Delhi-based Smartwards, a customer engagement platform that simplifies loyalty for local businesses and their customers. As part of the move, Shantanu Mathur and Dhanraj Singh Bisht - the co-founders of Smartwards, will lead the India operations for Knowlarity. The deal will see Knowlarity integrating the Smartwards product and technology into its own product ecosystem to provide enterprise software solutions to small & medium businesses.
Smartwards started operations in 2013 with a team of 6. The company‘s proprietary technology enables SMBs to identify, reward, engage customers, in-store and out-of-store. With presence in over 150 locations across 8 cities, Smartwards provided engagement solutions to local businesses, including restaurants, cafes, cinemas, salons and retail outlets.
In his new role as Country Head, Shantanu Mathur said, “We realized early, that to make a successful product for the Indian customer, one has to solve the problem in-depth and at-scale. However, the SME is not an easy market to crack in India and thus we were looking to move to a larger platform."
Knowlarity was founded by Ambarish Gupta in 2009 to solve the pain points of managing calls and SMSes for companies, without getting into the hassles of a full-fledged call center or having to be bound to one phone. In the past 7 years, Knowlarity has grown into a 450 member powerhouse with more than 15,000 customers across 65 countries. Knowlarity is backed by Sequoia Capital and Mayfield.
Smartwards started operations in 2013 with a team of 6. The company‘s proprietary technology enables SMBs to identify, reward, engage customers, in-store and out-of-store. With presence in over 150 locations across 8 cities, Smartwards provided engagement solutions to local businesses, including restaurants, cafes, cinemas, salons and retail outlets.
In his new role as Country Head, Shantanu Mathur said, “We realized early, that to make a successful product for the Indian customer, one has to solve the problem in-depth and at-scale. However, the SME is not an easy market to crack in India and thus we were looking to move to a larger platform."
Knowlarity was founded by Ambarish Gupta in 2009 to solve the pain points of managing calls and SMSes for companies, without getting into the hassles of a full-fledged call center or having to be bound to one phone. In the past 7 years, Knowlarity has grown into a 450 member powerhouse with more than 15,000 customers across 65 countries. Knowlarity is backed by Sequoia Capital and Mayfield.