The state has been one of the top most contributors to the company.
Among all its products, Kodak India is betting big on the wedding segment in Gujarat. The digital camera and print solutions company will be focusing on wedding photo books and digital wedding albums for the Gujarat market.
"Currently the Indian wedding market is worth over Rs 80,000 crore and is growing by at least 25 per cent per annum. It was one of the few industries which remained unaffected during the world's economic downturn; more so in Gujarat. The state has been one of the top most contributors to the company. Moreover, the wedding segment is getting big day-by-day in Gujarat," said S Srinivasu, country business manager, consumer digital group, Kodak India. According to Kodak India, around 8.1 million weddings take place in the country, of which 12,000-a-day are urban weddings. Industry experts point out that the average wedding expenditure for a middle class family comes to about Rs 20 lakhs.
"Even in Gujarat, with the wedding business getting better, we are looking at more number of touch points for allowing consumers to create Kodak digital wedding albums and Kodak digital wedding photo books," said Srinivasu.
Apart from increased focus on products for the wedding segment, Kodak India is also looking bullishly at instant retail printing segment. Moreover, in the wedding segment, the company is also looking at providing training in wedding photography as well.
"The estimated size of the wedding photography industry in India is Rs 1800 crore. Around 1.5 million photos are shot every wedding day, which means that the total pictures shot could be around 2,160 billion per annum," added Srinivasu.
Meanwhile, for the Gujarat market, as part of innovation, Kodak is developing new applications from super-large sized albums, occasion specific albums, pocket albums for guests to specialised set of substrates for wedding album.