The move is also expected to make cricket more fun for the fans with the launch of several 'cricketainment'-related activities for all age groups.
Currently Kolkata Knight Riders online boasts of 37,000 registered users.
For one, KKR has tied-up with various online and content-sharing companies - Cricketnext.com, Mobshare, Zapak.com - to offer the content on its website, including cricket editorials.
Cricketnext.com, a cricket portal from Web18, is offering news content on KolkataKnightRiders.com, the team's official website.
Mobshare, a Kerala-based mobile media company and a mobile content sharing website from MobMe, is uploading and sharing photographs taken by Shah Rukh Khan during the Indian Premier League (IPL) matches.
The KKR website is also regularly adding jokes and spoofs including sarcastic magazine covers and satirical news articles.
More From This Section
It is also constantly refreshing video clips featuring promos and campaigns of the Kolkata Knight Riders.
The website is also regularly adding quirky animated introductions of all the favourite Knight Riders, including Sourav Ganguly, Shoaib Akhtar, Chris Gayle, etc.
Shah Rukh has tied up with Zapak.com, an online gaming portal of Reliance Entertainment, which has created a dedicated cricket zone on the KKR website and has already launched five games specially developed for the team's fans. Some of its games feature the popular Ishant Sharma too.
Zapak is in the process of adding more games to the portal.
The website is also regularly updating Hoog Lee screensavers, posters, and wallpapers.
Hoog Lee is the team's official mascot.
The website is also offering downloadable content on the Knight Riders.
Last but not the least, KKR website has launched a contest section with Contests2win.com (C2W).
Updated daily, this section would test the users' knowledge about the Kolkata Knight Riders, about the players like Chris Gayle, Brendon McCullum, and others.
The website even has a KKR Hangman quiz.
It also examines the awareness about the team's mascot, Hoog Lee.
Currently, the section features eight quiz contests and there are plans to add five more contests.
Users can play and collect points over a period of time.
They are also allowed to comment on the contests.