Kyndal, the UK-based spirits major, has firmed up plans to launch a slew of products for the Indian market in all segments including single malt scotch whiskies comprising brands like Isle of Jura and Dalmore, ready-to-drink products and the whole range of Jim Beam bourbons.
The distribution and marketing of these brands would be through Shaw Wallace Co Ltd.
While the company has already launched its Vladivar vodka in India at Rs 490 per litre, which is at par with Smirnoff, it would be introducing its ready-to-drink Veba brand in Goa in March and at Mumbai in April again at par with Breezer from the Bacardi-Martini stable. It also plans to launch Whyte and Mackay scotch in India.
The company had withdrawn from the Indian market in 1996 after studying the market for three years since it was felt that India was a small market for the company