Maya Entertainment (MEL), a media company and Leander Sport (LSPL), a sports consultancy floated by tennis player Leander Paes, today joined hands to produce animated content on sports and fitness."It is exciting to know that I can use my achievements in the sporting arena and the popularity generated by my performance to create wholesome digital content for children and youngsters," Paes said.Jai Natarajan, executive vice president and business head, MEL, said: "We have ideated multiple content opportunities and are looking at domestic and international exploitation platforms to roll out content in the future."To begin with, MEL and LSPL will work on an animated TV series presently titled "The Magic Racquet". The series consists of content promoting values of active outdoor lifestyle, healthy eating habits, physical fitness and a winning mindset while giving tips about tennis as a sport.
