LeEco enters Indian market with flagship smartphones

Firm has already announced opening a 1,000-strong R&D centre in Bengaluru, plans 555 service centres across country

Chinese electronics firm LeTv, which recently changed its name to LeEco, has entered the Indian market with three flagship smartphones -- Le Max, Le 1s and Le Max Sapphire.

Le Max

The 6.33 inch display premium phone of the company is priced at Rs 32,000 for 64 GB and 36,000 for 128 GB variants.

The phone is powered by Qualcomm Snapdragon 810 octacore processor and a 4 GB RAM. Two varieties are available. One in golden colour with 128 GB internal memory and one in silver, with 64 GB internal memory.

The Le Max has an all-metal body with 21 megapixel (MP) rear camera and a 4 MP front camera.

The phone runs on Android 5.0 and has a 3400mAh battery. The dual-SIM phone has one micro and one nano SIM slots.

The phone will be available on Flipkart from February 16.

Le 1s

Le 1s is an economical phone with a 5.5 inch display and 3 GB RAM. It is priced at Rs 10,999.

The phone is powered by Octacore MediaTek Helio 64 bit processor and runs on Android 5.0. It has a 13 MP rear camera and 5 MP front camera. The phone has 32 GB internal memory. It will be available on Flipkart from February 2.

Le Max Sapphire  

LeEco's flagship model Le Max Sapphire has 128 GB memory. It is priced at Rs 69,000. The phone has a Sapphire glass display which is hard to crack.

First glance

At first glance, the phones have amazing design. But, the price of Flagship phones, Le Max and Le Max Sapphire might be a backlog when it comes to sales. Even though the prices are justified with 4 GB RAM and other specifications, for Indian market this is a fairly new brand. Sapphire is priced more than iPhone 6 Plus.  

The three phones comes with Le Tv library, which is the largest in Chinese market now. But, how the library would be in India is something we have to wait and see.

Partnerships

LeEco has announced partnerships with Eros Studio and Yupp TV. Yupp TV will provide 250 live channels in 12 languages. The content will be available on LeTv smartphones from the second quarter of 2016.

The company has already announced opening an R&D centre in Bengaluru with 1,000 employees. It will also have 555 service centres across the country.

Atul Jain, COO of LeEco India, said the company aims to be a leading smartphone brand in India, beating the current top three, Samsung, Micromax and Intex.