On starting up
Friends, girlfriends, and family should not be your early users for the validation exercise.
Build what your target customer will not hesitate to pay for. Do not build and look for paying customers.
You need to start as lean as possible. Your MVP could just be a WordPress landing page or a WhatsApp number.
Some may have managed to get beyond the first stage by holding a day job, but they had to work doubly hard. So, either you are all in, or you are not.
If your product is tech-heavy, move code as often as possible
On revenues
Traction or sales are as important as the product itself. Iterate as you build based on customer feedback. Don’t wait until after the product is ready.
Gross merchandise value (GMV) is not the real revenue for a marketplace, transaction commission is the actual sales.
Facebook or Instagram likes are all vanity metrics unless you are building a digital content distribution platform.
Acquiring new customers will always be expensive, but your existing customers will eventually become your evangelist if they love the product.
Viral growth is essential for platforms that are heavily dependent on network effects such as Facebook or LinkedIn. However, if you are selling a product or a service, always get your economics in order.
On funding
Funding is not the measure of your success. On the contrary, it sets the clock ticking. You are required to deliver on those investor-set targets.
Remember, you are not in the business to be funded, you are funded to be in the business.
Always prefer terms overvaluation in the early stages.
Investors should bring more than just money to the table. Their value lies equally in domain expertise, growth, and their access to higher distribution channels.
This is an excerpt from the article published on Tech in Asia. You can read the full article here
To read the full story, Subscribe Now at just Rs 249 a month
Already a subscriber? Log in
Subscribe To BS Premium
₹249
Renews automatically
₹1699₹1999
Opt for auto renewal and save Rs. 300 Renews automatically
₹1999
What you get on BS Premium?
- Unlock 30+ premium stories daily hand-picked by our editors, across devices on browser and app.
- Pick your 5 favourite companies, get a daily email with all news updates on them.
- Full access to our intuitive epaper - clip, save, share articles from any device; newspaper archives from 2006.
- Preferential invites to Business Standard events.
- Curated newsletters on markets, personal finance, policy & politics, start-ups, technology, and more.
Need More Information - write to us at assist@bsmail.in