| The MoU was signed by R Seshasayee, managing director, Ashok Leyland, M S Ananth, director, IIT-M, and Albert Hieronimus, managing director, Motor Industries Company Ltd, a flagship company of Germany-based Bosch group in India. |
| Under the agreement, Ashok Leyland and Bosch will contribute about Rs 4 crore each for the engineering design programme offered by the department of engineering design, formed recently by IIT-M, a statement said. |
| IIT-M's engineering design programme is a dual-degree programme in engineering design "� BTech in engineering design and MTech with specialisation in automotive engineering. The department is to offer MS and PhD programmes from January 2007. |
| The engineers of Ashok Leyland and Bosch will be trained by IIT-M and candidates meeting the admission norms will be admitted to MS and PhD programmes. This is intended mainly to boost the research and development activities in the two companies. |
| The 55,000 sq ft Ashok Leyland and Bosch Centre of Excellence in Engineering Design will house the department of engineering design of IIT. The centre will be equipped with a graphics art studio, computer-aided engineering centre and laboratories for product design, ergonomics, mechatronics, controls and vehicle dynamics. |
| Commenting on the dual course of IIT-M, Seshasayee said the exposure to real-world problems in the industry would be hugely beneficial in the transition of students from academics to their eventual career avenues. |
| Hieronimus said the key to long-term success of the Indian automotive industry would be the availability of excellent local competencies and the introduction of this programme would be an important and valuable step to meet the growing need. |
| This initiative will help both the students and the industry to develop competencies that are in tune with the demands of the market. |
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