LG Electronics India is planning to make India the sourcing hub for optical storage devices (OSD). The company will feed the Persian Gulf region, south-east Asia and other markets for OSD from its new manufacturing base at Pune. LG would soon start manufacturing of OSDs in its Pune factory in two months time and India will be a sourcing base for OSD, Girish V Rao, vice-president (sales & marketing) of LG Electronics, said in Kolkata today at the launch of the Golden Boot offer for West Bengal and north-eastern Indian markets. The majority of OSD production in India would be exported. The overall export target from India is also being doubled. Exports from India were $100 million in 2005, this year our target is $200 million of exports, Rao said. The company is eyeing mega sales growth in CTVs in West Bengal, NE, Kerala and Goa during the football world cup season. LG is betting big on the football world cup and cricket to offset price impact. CTV sales contribute around 30% of LG's turnover in India."The Golden Boot offer will be valid for the period May 20 to July 9 to coincide with the football world cup," Rao said.
